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Industry Trends
CANDY SALES
Convenience stores are the third largest channel
for candy sales after supermarkets and drug stores,
but have shown growth year to year. C-store
candy sales were up 2.7% for the 52 weeks ended July
20, 2011. More importantly, unit sales are
keeping pace with dollar sales so the sales gains
are not just results from retail price increases.
New Products
New products are the
life blood of the confection industry. During
the past two years, 30% of confectionery sales came
from new products, according to National
Confectioners Association (NCA).
With this in mind, Mars has added new items to their
core flavors.
In testing, 67% of consumers said
they would "definitely" or "probably" buy Snickers
3X Chocolate bars. Snickers is the
fastest-turning chocolate candy franchise.
66441-3 Snickers 3X Chocolate King Size
(40000-47409)
Within the chocolate category, the coconut
segment is up +9.5%. 66439-1 Musketeer
Coconut (40000-47363)
- Chocolate remains
as popular as ever, and dark
chocolate has gained momentum over
the past five years for its health
benefits and distinct flavor.
From an e-nation online survey, Mars
has found that 79% of M&Ms brand
consumers said they like the
combination of mint and chocolate.
-
66438-3 M&M Dark Mint (40000-47367)
- Popularity of
almond chocolate items are on the
rise, up +3.5%. Sales for the
Snickers Almond impulse items are up
+9.0%, proving almond is a popular
flavor.
- 66440-5 M&M
Almond King Size (40000-47417)
-
Source: Convenience Store
Decisions, October 2011
Visit the Mars for more information.
www.mars.com