WRIGLEY 5 GUM SOARS WITH NEW FLAVORS

In March 2007, Wrigley introduced U.S. consumers to 5, a ground breaking sugar-free stick gum.   The mouth-freshening gum delivers long-lasting flavor and a unique sensory experience with each flavor.  The sleek 5 envelope created the next great packaging enhancement for stick gum.  Each distinctive envelope has an eye-catching design and holds 15 sticks of gum.  Three flavors were introduced the first year: Cobalt (a cooling peppermin) Fire (a warming cinnamon), and Rain (a tingling spearmint).

 

Two new flavors were introduced in 2008:  Lush gum provides a tropical sensation and Elixir gum is a mouth-watering berry sensation.

 

In 2009 5 gum takes it to the next level with unique, game-changing flavor experiences.   Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.

 

2010 brings two additional flavors to the mix:  React Fruit and React Mint. 

  

 

Within a short period of time, Wrigley's 5 is aimed at the teen/young adult market which is a major group for impulse shopping.  Sales have grown tremendously, making it a strong contender with the favored Extra gum (also from Wrigley).