SANTA FE NATURAL CHANGES PACKAGING
Santa Fe Natural Tobacco Company has changed the packaging for two of its Natural American Spirit cigarette styles. Ultra Light Mellow Taste Cigararettes, formerly in yellow and white packaging, are now in a solid orange pack. Menthol Light Mellow Taste Cigarettes, currently in green and white packaging, are changing to a solid, vibrant green.
The packaging changes are a result of upcoming federal labeling requirements. The products themselves have not changed. Their tobacco blends use premium quality, 100% additive-free, natural tobacco.
New labeling requirements would have made it difficult to identify the Natural American Spirit styles with color gratations on the packs. The new solid colors for these two styles fit well with the other styles in the Natural American Spirit line, which are predominantly solid colors.
in addition to the pack design changes, product descriptors for the two styles will change as well, in accordance with the new labeling requirements. Natural American Spirit Ultra Light Mellow Taste Cigarettes will become Natural American Spirit Smooth Mellow Taste Cigarettes. Natural American Spirit Menthol Light Mellow Taste Cigarettes in the green pack will become Natural American Spirit Mellow Menthol Taste Cigarettes.
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