
Trailblazing a new frontier in refreshment
Hershey's has developed a new line of products which enhance consumers lifestyles and well being. Ice Breakers will deliver a great-tasting, innovative products with added benefits.

Ice Breakers Lift Strawberry sugar-free gum with antioxidants from Vitamin C and green tea was first introduced in the spring of 2007. It was designed to enhance the mind, body, and spirit. "Whoa! Gives You A Lift."

Ice Breakers Center Spearmint sugar-free gum with ginseng and antioxidants from Vitamin C was also introduced in the spring of 2007. "Whoa! Focus Yourself."
Two new mints join the well-being category this fall in response to the top benefits cited as important to consumers as far as enhancing well-being is concerned.
Ice Breakers Energy Peppermint sugar-free mints with caffeine in a pop-top tin to give a boost to get through the day. "Whoa! Give Me Energy."
Ice Breakers Restore Pomegranate Lemon-Aid sugar-free mints contain
Vitamins A, C, E and Zinc to replenish the body after hard week. "Whoa! Restore Me."